Writer
Editor
Content Producer
Digital Media Strategist
Writer Editor Content Producer Digital Media Strategist
Hi, I’m Tori.
A media professional and trained communicator in the gathering, analysis, and dissemination of information and content through various creative mediums. Successfully led the execution of numerous multi-platform digital marketing projects and campaigns from ideation to project completion.
“Creativity is seeing what others see and thinking what no one else ever thought."
-Albert Einstein
CREATIVE DIRECTION & STORITELLING
CHICK-FIL-A ‘DELIVERING HOPE’ HOLIDAY CAMPAIGN
CREDITS:
Creative Director
Digital Producer
Video Editor
Videographer
RICKEY SMILEY MORNING SHOW x ISSA RAE
CREDITS:
Editorial
Videography
Video Editing
Graphic Design
Social Media Management and Distribution
TESLA MODEL Y GIVEAWAY (THE MORNING HUSTLE)
CREDITS:
Social Media Distributor
Digital Campaign Manager
Co-Editor
Strategic & Timely Curation
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Implemented time-sensitive publishing method to ensure quick turn around and establish this interview as the guests’ first official radio interview (despite their multi-show press run)
Led to 921K views, 33.3K likes, 442 comments, 54K accounts reached (and counting) with a following of 80K
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Strategically leveraged the New Year to create content around upcoming 2025 topics
This clip’s social traffic led the web article to gaining more than 50,000 unique visitors
Original Content=Increased Opportunity
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Cross-functional team collaborations make creating and maintaining original digital franchises possible
‘My First Time’ dives into the life of multi-genre entertainment personalities for exclusive stories about a “first-time” memory (ranging from fun and hilarious, to life-changing experiences)
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Establishes brand authority and credibility, supports improved SEO for integrated marketing planning, and allows for Sales team to sell advertising slots for the franchise
Trend Prediction & Expansion
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Used the viral gospel rendition of the “Nationwide Jingle” to highlight our show host’s family (increasing brand personability) and reveal the face behind the viral audio (providing value)
This led to a national campaign partnership with Nationwide, featuring Zaya
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With a 2-week-long diss track feud between rappers Drake and Kendrick Lamar, my social strategy aimed to expand the conversation beyond short-term virality, and predicting the next wave of circulating topics regarding this subject
As a result, this post is one of the brand’s most commented-on IG posts of 2024, with 383 comments (and counting)
PUBLISHING SAMPLES
CORE SKILLS AND COMPETENCIES
CONTENT CREATION
VIDEO EDITING
SOCIAL MEDIA MANAGEMENT
WRITING (CREATIVE, TECHNICAL, SALES COPY, ETC.)
CMS/WORDPRESS, ASANA, ADOBE SUITE, GOOGLE ANALYTICS, MICROSOFT OFFICE, ETC.
CREATIVE PROJECT MANAGEMENT
DIGITAL PRODUCTION, PROGRAMMING, AND SCHEDULING
BRANDING AND CAMPAIGN DEVELOPMENT