Writer

Content Creator

Editor

Social Media Manager

Media Producer

Digital Strategist

Writer Content Creator Editor Social Media Manager Media Producer Digital Strategist

Hey, I’m Tori.

Side profile of woman smiling with hand on her face in a yellow dress

Media professional and trained communicator in the gathering, analysis, and dissemination of information and content through various creative mediums. Successfully led the execution of numerous multi-platform digital projects and campaigns from ideation to project completion.

“Creativity is seeing what others see and thinking what no one else ever thought." -Albert Einstein

CORE SKILLS AND COMPETENCIES

DIGITAL CONTENT CREATION AND STRATEGY

SOCIAL MEDIA MANAGEMENT

WRITING (CREATIVE, TECHNICAL, SALES COPY, ETC.)

CMS/WORDPRESS, ADOBE SUITE, CANVA, GOOGLE SUITE, MICROSOFT OFFICE, ETC.

CREATIVE PROJECT MANAGEMENT

DIGITAL PRODUCTION, PLANNING, AND SCHEDULING

BRANDING AND CAMPAIGN DEVELOPMENT

Strategic & Timely Curation

  • Implemented time-sensitive publishing method to ensure quick turn around and establish this interview as the guests’ first official radio interview (despite their multi-show press run)

    Led to 921K views, 33.3K likes, 442 comments, 54K accounts reached (and counting) with a following of 80K

  • Strategically leveraged the New Year to create content around upcoming 2025 topics

    This clip’s social traffic led the web article to gaining more than 50,000 unique visitors

Original Content=Increased Opportunity

  • Cross-functional team collaborations make creating and maintaining original digital franchises possible

    ‘My First Time’ dives into the life of multi-genre entertainment personalities for exclusive stories about a “first-time” memory (ranging from fun and hilarious, to life-changing experiences)

  • Establishes brand authority and credibility, supports improved SEO for integrated marketing planning, and allows for Sales team to sell advertising slots for the franchise

Trend Prediction & Expansion

  • Used the viral gospel rendition of the “Nationwide Jingle” to highlight our show host’s family (increasing brand personability) and reveal the face behind the viral audio (providing value)

    This led to a national campaign partnership with Nationwide, featuring Zaya

  • With a 2-week-long diss track feud between rappers Drake and Kendrick Lamar, my social strategy aimed to expand the conversation beyond short-term virality, and predicting the next wave of circulating topics regarding this subject

    As a result, this post is one of the brand’s most commented-on IG posts of 2024, with 383 comments (and counting)

CREATIVE DIRECTION & STORITELLING

CHICK-FIL-A ‘DELIVERING HOPE’ HOLIDAY CAMPAIGN

CREDITS:

Creative Director

Digital Producer

Video Editor

Videographer

RICKEY SMILEY MORNING SHOW x ISSA RAE

CREDITS:

Editorial

Videography

Video Editing

Graphic Design

Social Media Management and Distribution

TESLA MODEL Y GIVEAWAY (THE MORNING HUSTLE)

CREDITS:

Social Media Distributor

Digital Campaign Manager

Co-Editor

PUBLISHING SAMPLES